Darcy Bear by Ragtales

Who’d of thought, given my background, I would end up shooting cuddly toys ?!
And enjoying it !
In December 2011 I started shooting for a small company Ragtales that was starting out to produce soft toys.  A small but charming product range we initially shot the toys in my studio on a clean white background.
That sort of shot is fine for the catalogue – the retailers can see exactly what they’re getting.
But when you’re putting together a brochure to be seen by Mums and Dads and Grandparents you need something with a bit more appeal.

So we started making the picture layouts a bit more adventurous and well … fun.
Initially we introduced some subtle props into the shots, but as the product range expanded so did our shoot ideas.
More on this in a later post …