So who is the client on a shoot ?
Well ultimately I suppose it is the guy who pays the invoice.
But that is too simple a way of looking at what can be a very confused dynamic..
Let’s take the tough example of photographing Peaches VanDoren – it’s a spread for a glossy ladies fashion mag.
Peaches is being offered a silly sum of money to wear some clothes by a High Street chain store and the shoot is to be done at a trendy nightclub in London.
Let’s see who the interested parties are:
Your client – probably the magazine who will have sent their art director; he/she has a layout already in mind, can visualise the pix in their head before a light has been turned on
Her agent, will turn up and warn you, ‘sotto-voce’, that as Peaches is secretly three months pregnant, under no circumstances can you photograph her from the side.
Peaches probably has a public relations person as well and the stuff they can come out with will make your ears bleed !
Then the fashion house people will appear – mob handed probably with arms full of coat hangers. They will have a LOT to say about what the picture should look like. One of their fitters will almost certainly notice that the clothes are a size 10 and that Peaches now appears to be a size 12.
The club owner, who is related to a mafia boss, will waft in with a tray of drinks and mention to you, just in passing of course, that he wants his place to look “good”. He infers that if you succeed in visually promoting his business he will look fondly upon you and bless your house ; he doesn’t mention that if you don’t succeed you may need private health care.
Make-up and wardrobe will waft in, fragrant, noisy and invariably bitchy.
They will invariably duck into a shot just as you think it’s about to ‘happen’, and tweak hair or apply an extra layer of blusher
Don’t imagine that they will keep their opinions to themselves either.
Peaches, if you’re lucky, will only be an hour or two late, but totally ignoring her tardiness will launch into complaining about whatever comes into her mind.
You, meanwhile, are immediately struck by how much much better she looks in her pictures than she does in real life !
She will probably ignore you and chat loudly with her agent and make demands of everyone around her.
Tea, earl grey, lemon, china cup, blah blah whatever – If you are new to this you will look on in open mouthed amazement.
There are probably a dozen people in the location now plus you and your assistants(s)
If you think you’re going to have any input into this shoot you have to start making an impression pretty damn soon.
Making your assistants scurry around with lights and shouting a lot is one approach – can be fun but your assistants will hate you and you need friends on your side.
(Be aware though; assistants are wannabe photographers and some are quite capable of undermining you in the hope of stealing your clients !! It’s brutal, so watch out for that.)
Do you have friends here ?
People with whom you already have a working rapport ?
If so keep them close.
So who are you going to listen to ?
So many choices eh !
It would be easy to say “the person who is paying your bill”, but it’s rarely that simple.
The dynamic of a shoot is complicated.
So what have we got to consider here ?
If you have never worked with Peaches before you have to get her agent on side first as she knows Peaches and how to handle her.
Which buttons she has to push to get her on side.
If you want Peaches to smile rather than scowl it’s best to say to her agent that it maybe better to “lighten the mood” with this outfit and portray a happier vibe.
Chances are Peaches will have very defined ideas of how she should look and what she should wear and will make a big production of telling everyone.
But at the end of the day it’s down to the chemistry you can generate between you and Peaches.
Charm and chat, whilst ensuring the products look good too.
It’s not just about you being the best photographer in the world – it’s more about managing people.
Build relationships – know who is who and what value the are to the shoot.
Watch out for problems that are occurring or are likely to occur.
Tensions runs high and you’re in the firing line.
It’s important to know what the magazine folk are expecting from the shoot.
What the Fashion House wants to gain from this expensive location shoot.
The location and club owner are low on the list of priorities, as are the make-up and hair stylists.
Agents and PR people contribute little in this environment but they are useful allies.
Peaches ? well at the end of the day she is just an expensive clothes rail, but her face and figure are possibly world famous and these pix are going to be good for your career.
So be nice, even if you are gritting your teeth.
Good luck – it’s a jungle out there.









